Content Strategy for Creatives: How to Build a Plan That Actually Converts

INTRODUCTION

Posting randomly on social media isn’t a strategy it’s noise. If you’re a creative business in Alaska looking to make more sales, you need a strategic content framework that moves your audience from awareness to action.

Start With These Core Elements:

1. Define Your Objective:
Are you trying to build brand awareness, generate leads, or sell a product/service?

2. Know Your Audience:
Understand their needs, language, pain points, and browsing behavior. What platforms do they use? When are they online?

3. Set Your Content Pillars:
Example pillars for a creative brand:

* Behind-the-scenes of your process
* Client testimonials
* Quick creative tips
* Sales announcements
* Success stories

4. Create a Content Calendar:
Plan your posts weekly or monthly. Include platforms, captions, visuals, and CTAs.

5. Distribute with Purpose:
Not every piece needs to go everywhere. Tailor content for each platform  carousel tips for Instagram, insights for LinkedIn, short promos for TikTok.

Bonus: Always Include a Call-to-Action
Whether it’s “Book a free consult,” “Check our portfolio,” or “DM us for pricing,” tell your audience exactly what to do next.